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Client
Arvutitark
Budget
Project Length
Ongoing
Completed Year
September 2020 - present day
Short summary of the project
Arvutitark, a leading Estonian electronics retailer, partnered with Net Group to create an AI-powered e-commerce platform. The platform integrates real-time product updates, enhances user experience with an intuitive design, and includes AI-driven features like ChatGPT to improve product information and customer service.
About the Customer
Arvutitark is one of the most iconic and leading consumer electronics web shops in Estonia. Operating since 2013, they provide the most extensive selection of computer electronics with incomparable prices and fastest delivery times. Their selection is specifically tailored to meet tech-savvy enthusiasts’ every need for computer components, peripherals, special equipment and services.
Powerful e-commerce backend
Arvutitark’s new custom e-commerce platform features a powerful backend that is specifically tailored for managing the wide range of electronics products on offer. With hundreds of thousands of product updates each day by wholesale warehouses, the platform’s custom e-commerce system enables seamless integration with wholesalers, and customizable sync schedules ensure that the latest product information is always available.
Data consolidation system simplifies product management, enabling easy filtering and access to technical product details. The advanced multi-tier pricing model allows Arvutitark to provide competitive pricing by optimizing product markups in bulk.
Frontend web shop
The frontend web shop has been redesigned with a focus on improving user experience and expanding self-service options. The up-to-date design and improved product design make it easy for customers to find the products they need and make additional service purchases. The fuzzy searching capabilities enable customers to find products using partial search terms or misspellings, further simplifying the shopping experience.
The expanded self-service options allow customers to manage their accounts, track orders, and access technical support, all from one convenient location. With a focus on business customers, the campaign management system enables Arvutitark to target promotions to specific customer segments, improving customer engagement and boosting sales.
OpenAI integration
Experimental ChatGPT integration is playing a key role in Arvutitark’s e-commerce platform by providing product enrichment, translation capabilities from multiple languages, processing data to human-readable form, and data aggregation. Its advanced language processing and data management capabilities are helping Arvutitark to manage their extensive product inventory seamlessly and provide detailed information to their customers.
By leveraging ChatGPT’s expertise in AI-based data processing, Arvutitark aims to deliver an exceptional online shopping experience and maintain their position as a leading consumer electronics web shop in Estonia.
Results of the project
The platform streamlined Arvutitark’s product management and enhanced the shopping experience by integrating real-time data and a new user-friendly frontend. ChatGPT integration improved product details and customer interactions, supporting the company's leadership in Estonia’s electronics market.
Node.JS
Laravel
React
ChatGPT
Google cloud
Our Collaborative Process
Discover
Discover
Define
Define
Ideate
Ideate
Develop
Develop
Testing
Testing
Together, we achieved these goals
By implementing a custom backend system and frontend design, we improved Arvutitark’s ability to manage an extensive product inventory. The AI-driven features, like ChatGPT, enabled real-time product updates and enriched customer service, ultimately boosting customer engagement and sales.
- 01 A custom backend system for efficient product data management and real-time updates.
- 02 Enhanced user experience with features like fuzzy search and self-service options.
- 03 Integration of ChatGPT for enriched product descriptions and multilingual support.
Keywords from the project
The project focused on AI integration to improve product management and customer service. The backend system supports real-time updates and efficient product handling, while the frontend offers enhanced usability and self-service features.
- 01 AI-powered platform
- 02 Real-time integration
- 03 User-friendly interface
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